Jayda Wayda versus Black Brits (mostly men)

The acclaimed American "It Girl" nearly caused this year's first diaspora war.

*note from the editor

why do i feel like going on a hiatus again? jkjk. i won’t, but doing some changes. i’m satisfied with this substack and my new youtube endeavor, but again tiktok needs some new tweaks. because i have been away for so long, when i came back i was set on getting a viral video. sort of a testament to my work, and to prove i still had my mojo. it didn’t happen, and i immediately went into panic mode, creating well received content…but not entirely great to me. luckily, i have let go of that mentality and will be going back to the basics. just having fun.

also, why does no one talk to me on here? maybe with more subscribers, we will finally build the community i want this space to be, and not just me talking at y’all.

To be honest, I don’t check for Jayda “Wayda” Cheaves like that. I say that not in a pretentious way, more so her content isn’t wired for my aesthetics. Which is perfectly okay, but within Black popular culture and Black women's beauty aesthetics, it’s hard to ignore her presence. In the world of Black Instagram baddies and influencers, she’s the cream of the crop.

Most commonly known for being the ex-girlfriend of Atlanta rapper Lil Baby. Also a man who has a kink on cheating on her. While the relationship has aided her following, the following existed long before the relationship. Gaining popularity on social media as a teenager in Georgia. The folklore story is she made millions before the age of 21 just selling hair. Since then, she’s transcended her teenage business into the established Waydamin brand.